Thursday, March 16, 2017

3D Printing Will Change the Way You Meet & Exhibit

There hasn’t been something quite so revolutionary to hit the meeting and event scene like 3D printing. It has been quietly making its mark at major trade shows. However, in the last 6 months you may have witnessed a major shift in the use of this technology. Why? Because of two factors: 1) Cost and availability and 2) The desire for on-demand printing.
Here is a quick overview of what and how 3D Printing works, as well as, ways event organizers and exhibitors can use the technology.

What and How 3D Printing Works

3D printing is a process of making three dimensional solid objects from a digital file. The printer creates a successive layer of materials until the object if fully created.
It usually starts will a CAD drawing that uses a 3D modeling program or scanner. The software slices the final model into hundreds of horizontal layers of which the printer reads and creates the object.

Potential Uses in Conferences


Rather than having flat, boring invitations – why not send your invitees a view of the city, convention center or speakers in a pop-up 3-D format? Yes, it may be more expensive, but your event will definitely stand out in the invitee’s mind.

Room Setup

One of the drawbacks of traditional room setup software or sketches is the tables, chairs, AV, stage and lighting are not set up to scale. A drawing is good, but a 3-D print produced to scale, is even better. A 360 view of the space, will allow you to make changes in advance of the program, thus saving you time and money.

In addition, if you require extra seating or need to remove tables and chairs, you can see the impact on the room dynamics.

On-Demand Services

Badges and programs are the perfect application for this type of printing. 3D printing is great for making names stand out, providing logo distinction and meeting the needs of last minute registrants.  

Photo Booth

An attendee’s head and face can be 3-D scanned and then a smaller version of their face is produced – which is very impressive and very personalized.

Potential Uses on the Trade Show Floor

On-Demand Services
If an attendee views a product catalog at a trade show booth and wants to order a product, but is unsure what it truly looks like, they can print it and see the scalability themselves in terms of total product size and use.

In addition, exhibitors can give away customized items to attendees with their name, logo or event information on the product.

Oreo cookies used on-demand 3D printing at this year’s South by Southwest (SXSW) event. At their “Trending Vending” booth, attendees we treated to customized Oreos where the 3-D printer used icing as ink cartridges. Each Oreo was unique; sporting a design the attendee wanted. It was a huge success and many trade show attendees waited up to two hours to receive their personalized cookie.

Product Prototype Printing

You can show potential buyers the prototypes you have on the drawing board and allow them to visual this product. Customer feedback and improvements can be gathered right then and there and shared with the design team.


About Kalahari Resorts & Conventions

 Kalahari Resorts combines the best in family friendly resort amenities with massive, state of the art convention space! Our research found that this type of environment leads to a 20% increase in meeting attendance. Call us today at 855.411.4855 to schedule your personalized, on demand visit that will be customized to your group’s needs.