Wednesday, March 30, 2016

5 Key Benefits of Establishing a Long-Term Rental Relationship

Do you have a great relationship with your rental company? 

In today’s fast paced eRFP and digital proposal world, is “long term” a dead phrase?

I think not.

There are many benefits in sticking with one vendor over the course of several years.  Whether it is for business continuity, litigation support or training services – having a supplier or group of suppliers you can count on makes all the difference in the world when it comes to timely, accurate service.

5 Key Benefits

Saves Time

Think about it – every time you issue a RFP you have to determine who to send it to, how many responses you want, and then you have to review the responses, interview the vendors and choose one to do business with.

If you have a relationship with your vendor, say an audio visual rental company, all you have to do is call them up, email the specs, obtain the quote and you are off and running.

Ample Negotiating Power

When you have a long-term relationship and are willing to sign a multi-year or multi-location contract, your supplier knows they will have a book of business with you. They are more willing to give you better discounts, throw in some freebies and attend to your “last minute” requests at a fair price.

Remember, your supplier wants a long-term relationship with you because they know the effort it takes to go out and woo a new client. They are going to do everything in their power to make it work.

Priority Handling

When you have a long-term relationship and need something special, your request is going to be handled with immediacy.

You know the players and they know you.

Suggest Creative Alternatives

When you are working with a supplier for a long period of time and they know your budget is limited, they will be more apt to suggest alternative days, times and equipment that will save you money. They can also put their creative juices to work because they are familiar with your company, training and/or events.

In the case of audio visual rentals or computer rentals there are a plethora of choices. By trusting and relying on your vendor, they are going to suggest choices that are going to make your budget and explain the differences between technology offerings.

Part of the Family

I recently spoke to one of my long-term clients and we were having a lively discussion about a contract I presented to him. He turned to me and said the following, “I know you. I trust you and I know you are going to do what is best for my organization.”

Wow! That is exactly why you want to build a long-term relationship. You have each other’s back.

In summary, choosing a vendor you can trust and work with takes time and energy. But if you do it right and trust your choices, the time factor decreases as the trust factor increases.

About Us

Hartford Technology Rentals can provide your organization with a total solutions rental package. Learn more about how building a long-term relationship with Hartford can help with your bottom line! Contact us today at 888-520-5667.  

Thursday, March 17, 2016

Does Your Website Suck? Ask Yourself WHO is Your Target Audience (Part 2)

WHO is Your Audience?

Part 2 WHO are You Targeting?

As discussed in Part 1 of the first question to ask and answer yourself in order to have an effective website is WHY. Once you have a concrete idea about why you want a website, now it is time to begin thinking about WHO your website is really targeting.

The way your website is presented to an audience is crucial. If your website visitor cannot find what they are looking for specifically or be able to navigate to (i.e. click a link) to get to what they are seeking immediately, they will go bye-bye.  That means that you get like 2-5 seconds to capture the user or lose your user sometimes forever. Gasp!

To begin, simply think of WHO you would like to go to your website. Just like WHY you want a website, really dig down deep and ask WHO you want to visit your website.

Paint a Picture

In order to clearly define your audience, determine your WHO. Identify your target user, by kind of painting a “picture” of your target audience. You can achieve this by asking yourself the following questions:
·         What is the average age/gender of my audience?
·         What are the day-to-day interests of my audience?
·         What are the issues/problems/needs of my audience?
·         How computer savvy is my audience?

Keep asking yourself questions about your target user/audience and you will slowly define your website WHO. The reason your WHO is so important is that the structure of your website as well as the content for each of your webpages must be driven by a clearly defined audience.

Ok, now that you have narrowed that down, you can really drill down into the structure and content of your website, but we’ll save that for another day.

Remember, your website must be created with a target audience in mind. If you do not clearly identify your intended visitors, your website will miss the mark. Users may reach your website, but if it is not structured or written for your target audience, your intended users may just bounce right off and visit a competitor’s website.

This is part 2 of a 6-part series about the 5 w’s and 1 h for website design/redesign.

About Mulligan Management Group

Mulligan Management Group will help you determine your Who for your website. We now offer website consulting, so give me a call at 330-310-3222 or send me an email to learn more about how we can help you create a website with truly valuable content.