Tuesday, December 29, 2015

Before I Leave You...

Before I Leave You...


Today is my last day here at Mulligan Management Group, and I am thrilled to have had the opportunity to work here. De-de has taken the time to train me and teach me how to be a good content creator and have a good grasp on social media strategy. I definitely still have a lot to learn, but I have received my boost into the marketing world with this internship.

My greatest concern in going for a Marketing degree was that I would do what 95% of all business degree'd graduates do- go into sales. Not that sales is bad, but I have spent the first 6 years of my young life in B2C sales and I just don't enjoy it anymore. So, when I got this internship, I became more confident that I wouldn't have to enslave myself to the Sales industry. Now, I am moving to a Marketing Co-op with General Electric as a Database Marketing Intern and I am excited to have the opportunity to learn a whole new world of marketing.

As I mentioned, I learned a lot through these months with Mulligan Management Group, and while I can go on and on about different aspects of marketing and sales, from CRM management to social media strategy and mapping out blog topics, but here is the most important thing I took away from my time here...

Just because you have something to say, doesn't mean anyone wants to hear it.

It is pretty simple, I'll admit, but I think that it is the primary thing I learned from all of this. I remember starting out my first blog and being very frustrated that they way that I chose to write out the blog was not the way that people like to receive it.

As an example, people like "list-y" articles. It allows people to skim through the article quickly and determine if it is something they want to read into further. Well, I didn't write that way, and I didn't like writing that way. So when it came time for me to write that way, I was very averse to it.

Even if your content is good and revolutionary, people will bounce right off of that page once they realize that it can't be a quick read. I found myself bouncing off of pages once I realized there wasn't a list involved...

And yes, I do realize that this is not a list article- this is the way that I write. And now I know that you may not be interested in it!
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