Thursday, May 14, 2015

3 Ways Big Data can Enhance Your Event

Big Data seems to be all the buzz these days; but if you are still wondering what it is and how you can use it, you are not alone. Today’s blog will take a deeper look at this concept and the ways to use it at your next conference.

Big Data Defined

Big data is the collection of data sets so large and complex that they are difficult to process, even with database management tools or traditional data processing applications.
The idea is to analyze a single large set of related data, as compared to separate smaller sets with the same total amount of data, and use correlations to spot business trends.
But the reality is you need to know what you are looking for.

How to Get Started

1.      Look at your event goals and objectives.

What are you trying to do?
a.       Attract more attendees?
b.      Garner more sponsors?
c.       Train your employees on a new HR process?
d.      Drive more sales over the next year?
e.       Increase brand awareness about your products and services?
Whatever your goals are, remember to make them specific and measurable. Think about ways data will help you meet those goals and fine tune your technology rental products and tools to reflect what you really need.
       Get into the habit of asking a lot of questions early and often.

In order to use big data to its fullest extent, understand your attendees, exhibitors and presenters needs right from the beginning. If you
rent iPads or iPhones with polling apps installed on it, you can start gathering good, empirical data. Here are a few examples:

a.      Why are you attending this event?
b.      What are the 3 things you learned at the conference?
c.       What event session topics and speakers are you looking to hear more about?
There is a variety of crowdsourcing apps available to help you shape the best conference for your meeting participants – whether it is real-time or in preparation for the next meeting. This data can be collected quickly and the results are tallied instantly.
d.      What improvements can be made to the conference?
e.      Please rate the facility, presenters and your trade show experience.

The benefit of gathering this data and having it aggregated is you can make course corrections on a real-time basis. No longer does data need to be gathered after-the-fact. Collect it now and do something with it now.

3.      Set up measurements within your apps and regularly monitor activity.

Using app analytics, find out what event sessions were clicked on, what topics were shared on social channels, how long the user stayed on each page of the app and over what time period. You can set up goals for all of your measurements and quickly see at what percentage level you achieved your goals.

In summary, by understanding your goals and objectives, asking questions and listening for social chatter and setting up measurements within the app analytics, you are on your way to using Big Data to help make your event the best one ever!

Source: BizBash - 8 Tips to Help You Manage Your Event’s Big Data

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Want to learn more about Hartford Technology Rental’s program for events? Give us a call today at 888-520-5667 and one of our Technical Sales Representatives will discuss the full details with you.
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