Saturday, April 25, 2015

Why a Digital Doc Library Makes Perfect Sense for Your Next Event

Do you have a hard time getting attendees to stop by your trade show booth? Or give you their card? Or take your marketing collateral?

If the answer is yes to one or more of the above questions, you are not alone.
Long gone are the days where attendees want your materials or tchotchkes. With airline baggage prices being what they are, most attendees desire to arrive with and take home the same amount of luggage. If they want to know more about your offerings, they will check you out on the Internet when they get home.
And what is wrong with this? The reality is by the time they get home, unpack, and go to the office after three to five days out of it; your organization is just a distant, foggy memory to them. Chances are they will have forgotten your name and what you do. You have lost a great opportunity for Top-of-Mind Awareness (TOMA).

What is TOMA and how can your organization obtain it?
Top-of-Mind Awareness (TOMA) is the ability of a brand or specific product to come first in an attendees' mind. In a survey of nearly 200 senior marketing managers, 50% responded that they found the "top of mind" metric very useful when marketing their brand.
How can TOMA be accomplished on the trade show floor? Through an attendee engagement solution called SmartDocs Digital Document Library!
SmartDocs is a document management platform that revolutionizes the way you can capture, manage and share knowledge. Leveraging cloud computing, SmartDocs is a fully integrated solution that helps exhibitors to organize their documents with no fear of data theft because there are multiple security levels.

A Digital Document Library Offers:
·         A central repository for ALL your marketing and sales materials.

·         A turnkey solution available when you arrive on the trade show floor.

·         Real time data updates offered on a secure server.

·         Advanced security features that help in creating a secure, shared online space for employees and attendees.
·         Automatic handling of all document backups.
Documents can be restored from any Wi-Fi connected device in the event of a hardware failure.

·         Data security is available through encryption and decryption of files during transmission and while in storage.
Files are categorized as private or public, read-only or editable and/or downloadable. 

·         A thumbnail preview of the first 4 pages of any document allows exhibitor staff to view the document contents before opening it.

·         Significant savings because there is no more printing, shipping and storage of marketing collateral.
Drayage rates alone have increased 488% from 1982 to 2010 according to CEIR, not to mention paper and shipping costs. 

·         Multiple users can access the data from anywhere and at any time, as long as they have clearance and an Internet connection.
If you are at the trade show and have a hot lead, sales personnel back home can be communicating with the prospect even before they leave the conference.

·         Attendees can browse content at their own pace from a touch screen display.
If sales personnel are busy, the attendee can take a self-guided tour of your materials.

·         Email customized marketing collateral to attendee and/or home office.
 Attendee and their team will receive only pertinent documentation that will aid in their decision-making process. 

·         A tracking system for activity and trends.
Sales personnel can see which documents, videos, and presentations were viewed the most, allowing them to tailor their pitch to the next group of attendees.

·         Support of all major lead retrieval systems.
Can most likely utilize whatever system you are familiar with and invested in so there is no learning curve.

·         Deliver content quickly and efficiently by finding documents in seconds versus hours.
Full text indexing allows for instant search of all documents thus saving you time that would have been lost getting back to the attendee after the show.

SmartSource Rentals is the largest Total Technology rental company in the United States with 21 full-service locations. Our company offers a complete range of cost-effective solutions including Digital Document Libraries, Charging Stations, iPad solutions, Video Walls, and much, much more!    

For more information about this offering and others, please contact SmartSource at 800.888.8686 --- we rent technology solutions! 
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