Tuesday, December 29, 2015

Before I Leave You...

Before I Leave You...

Today is my last day here at Mulligan Management Group, and I am thrilled to have had the opportunity to work here. De-de has taken the time to train me and teach me how to be a good content creator and have a good grasp on social media strategy. I definitely still have a lot to learn, but I have received my boost into the marketing world with this internship.

My greatest concern in going for a Marketing degree was that I would do what 95% of all business degree'd graduates do- go into sales. Not that sales is bad, but I have spent the first 6 years of my young life in B2C sales and I just don't enjoy it anymore. So, when I got this internship, I became more confident that I wouldn't have to enslave myself to the Sales industry. Now, I am moving to a Marketing Co-op with General Electric as a Database Marketing Intern and I am excited to have the opportunity to learn a whole new world of marketing.

As I mentioned, I learned a lot through these months with Mulligan Management Group, and while I can go on and on about different aspects of marketing and sales, from CRM management to social media strategy and mapping out blog topics, but here is the most important thing I took away from my time here...

Just because you have something to say, doesn't mean anyone wants to hear it.

It is pretty simple, I'll admit, but I think that it is the primary thing I learned from all of this. I remember starting out my first blog and being very frustrated that they way that I chose to write out the blog was not the way that people like to receive it.

As an example, people like "list-y" articles. It allows people to skim through the article quickly and determine if it is something they want to read into further. Well, I didn't write that way, and I didn't like writing that way. So when it came time for me to write that way, I was very averse to it.

Even if your content is good and revolutionary, people will bounce right off of that page once they realize that it can't be a quick read. I found myself bouncing off of pages once I realized there wasn't a list involved...

And yes, I do realize that this is not a list article- this is the way that I write. And now I know that you may not be interested in it!

Thursday, December 17, 2015

5 Reasons Why You Need a Social Editorial Calendar

Your Company Must Have One

Have you ever gotten writer's block when it comes to social posts? Or have so much content that you aren’t sure what to write first? Or have multiple editors and writers but no plan about who is writing what, when?

You may be in need of a social editorial calendar. Just like a traditional editorial calendar, a social calendar helps plan out what will be posted on which dates and months. It gives you and your team a plan of attack.

So why a social editorial calendar instead of just jotting down ideas? Here’s why:

Content Marketing Requires Strategy

Content marketing is all about reaching an audience in places they are willing to listen to you. To reach the right audience, you have to consistently deliver relevant content your customers care about. Having a strategy on what to post, how often, where, and for how long are all important factors in the success of your content marketing.

Plan Out Content

A calendar keeps your social, content, and public relations teams aligned. Blog posts, social posts, announcements, white papers, YouTube videos and releases should be added to the calendar weeks in advance so every team is aware of what to post, when. At the end of each week, send around the topics for the following weeks so everyone can make any last minute changes before writing content.

BUT, be willing and ready to push content if something urgent comes to the forefront. You should have two posting buckets: Posts that are urgent, immediate or breaking news and posts that are evergreen.

Keep It Consistent

A well-planned out calendar keeps your message top-of-mind. It keeps you from spamming one media channel and neglecting another. It makes a tangible plan for your team to stick to and follow throughout the year. It ensures that you are posting consistently and pushing fresh content.

Many of our now clients used to post when they were able to do so. What they had for social was a "hot mess" - posting frequently for a few months and then being radio silent for months or even years on end. This is a great way to lose customers because if they see you are inconsistent with your postings, they might think you are inconsistent in other matters as well.

Make It A Team Effort

Use the calendar as an assignment for your writers. You can assign content to writers by strength, knowledge and level of expertise so you don’t have to scramble to find someone to write last minute. Hold each team accountable for their part in the social calendar. Send it out ahead of time so each team can ask questions or tweak the topics.

Engage the Audience

No one wants to read posts every day about how great your company is or what products and services you offer. Use the 70/30 approach: Make your content 70% about things your client’s care about relevant to your industry and 30% about you! Sprinkle the posts around. Post about things going on in the market, industry trends, and informational posts. Becoming a thought leader in your industry will build your credibility and show you care about more than making a profit.

About Mulligan Management Group, LLC

We specialize in social media consulting, creation and analysis, as well as social media content calendar management. Visit our website at www.mulliganmanagementgroup.com or give us a call at 330-472-7673 to learn more about what we do and how we can help you!

Sunday, December 13, 2015

Why the AVExperience is Exceptional in Spain

Tourism Office in Spain - Chicago, Tourism Office in Spain, AVE Experience, i-Meet
AVE Train in Spain Runs Fast Along the Plain

AVExperience Offers Affordable Transportation 

I love traveling by train. It is so comfortable and I can easily sit with my family and friends. I can get up and stretch when I want to and there is always a dining or snack car available. In addition, I can take in the wonderful countryside and relax.

When I travel to Spain sometime in the next couple of years, I am going to look forward to the AVExperience. What is the AVExperience you might ask? It is Spain’s network of high-speed trains, coupled with a hotel reservation system, discount on cultural visits and the ability to see Spain’s tourist destinations in no time!

In addition to all of this, as meeting professionals conducting site visits in Spain, you can add an extra day or two and see more of this wonderful country!


Where do you go for the AVExperience?

I would suggest the first place you go is to their website.

Next, choose the location you wish to go to from the city you are in. You will have 19 cities in Spain to choose from.  Then you will need to determine your leave and return dates. If you are staying overnight, you will need to indicate how many bedrooms you need and how many adults and children are traveling in your party.

From there, you will search for what options are available and you can filter from there to include hotels, apartments or bed & breakfasts. It will give you the star rating of the venue along with the train schedule coming and going.

There is a tab for the train schedule options as well. You do not have to book accommodations if you are just going for the day and that can easily be booked through the Renfe Spain Pass which can be secured six months in advance and has great discounts on various cultural attractions. 

At this point you can book online your accommodations and train ticket and/or start your search over again.


What is the Network of Cities AVE?

The AVE Cities Network is the association of tourist destinations in Spain connected by high-speed trains with the aim of promoting all 20 cities under a common strategy. The goal for Spain is to promote their tourism products of the AVExperience and Spain Pass in order to have more individuals travel to the 20 cities in the network.

TheNetwork of Cities AVE presents 20 destinations together so you can enjoy the cultural diversity of Spain in a flexible offering that allows you to customize every trip.

How can the Tourist Office of Spain - Chicago Help?

The Tourist Office of Spain – Chicago is located in the heart of Chicago and their educated and experienced staff is available to help make your meeting in Spain very successful! Contact them at 312.642.1992 to get the process started!

About the Author

De-de Mulligan is a professional blogger and yearns to travel to Spain. She is a regular contributor to i-Meet, the online business community for people who plan meetings and events. Please follow her on Google+ and connect with her on LinkedIn for a portfolio of blog posts about meeting and event trends and technology. 

Saturday, December 12, 2015

Will Wearable Technology Wear Out Attendees?

Wearables Are Our Future

Google Glass.  Apple Watch. Fitbit.

What are they? Wearable technologies! And in some demographic circles they are all the rage. While they are fun and sexy, do they have the juice to run your event?

Let’s take a harder look into wearables, how they are positioned and the truth about their applicability for attendees in 2015 and beyond.

What Wearables Have to Offer

  • Their main strength is the ability to track and measure activity and record such activity with video (in the case of Google Glass).
  • Sleek designs are meant to appeal to different individuals. Depending on the manufacturer and product, they have a variety of color schemes as well.
  • Many offer phone support through Bluetooth and are compatible with certain versions of the manufacturer’s smartphone line.
  • Depending on the system, they are waterproof.
  • The battery life lasts multiple days.
  • Some have voice recognition and can use the speakerphone option.


What Wearables Are Lacking

The major thing wearables are lacking is the variety and depth of applications any attendee would want while at a conference. In addition, most apps are not hardware agnostic – meaning the ability to be used on multiple vendor platforms – which is a problem developers need to address pronto if wearables of any kind are going to be accepted in the event industry.

Bridget Carey, a senior editor at CNET stated, “Fitness bands track steps, smartwatches buzz with missed tweets, and wearable cameras capture every waking moment. But none of this fits together.”

In fact, most testers of this technology agree that right now, unless you are interested in one or two specific apps for the wearable, this device is just a distraction.

Ben Bajarin, a principal analyst at Creative Strategies stated, “The wearable market has been challenged. Consumers buy them, the experience is novel, but after time the devices fail to add any real value.”


Wearables Will Eventually Get There


According to a report from Transparency Market Research sales from wearable devices are expected to reach $5.8 billion in 2018. Last September, MarketsandMarkets published a report predicting this market will have sales of $11.6 billion by 2020.

What Should You Do For Your Attendees in the Meantime?

If you are interested in giving your attendees a full breadth of applications with mobile flexibility, consider a line of Apple rentals and tablet rentals offered from Hartford Technology Rental.

While HTR will be keeping their eye on wearables in the future, I believe wearables have a long way to go before they will be totally accepted in the event industry. Google Glass has the most applicability for training, but even this product struggles for acceptance due to privacy issues.

Give us a call at 888.520.5667 to learn more about our product offerings. 

Tuesday, December 8, 2015

Networking in 6 Easy Steps

getting a meeting, networking, job search, mulligan management group

Networking is the only way to get a good job anymore. Working yor way up the corporate ladder requires a lot of off-the-clock time where you are connecting with other professionals who are able (and willing) to bring you up to their level. The unfortunate reality is that, it doesn't matter what you know, it matters who you know. Somewhere around 80% of jobs are filled through internal hires or referrals.

Even for those who understand that networking is of utmost importance, actually doing it is the hard part. Everyone is so busy anymore that no one has time to get to know people who aren't of an immediate benefit to them. So how do you get in front of someone who is higher up than you? How do you make them realize that spending time with you will be valuable to them?

6 Methods to Book a Meeting

Stephanie Vozza at FastCompany has some great tips for getting some networking time with that high-value contact:

  1. Find a Warm Lead. If you know anyone who knows this individual on any level, you can ask them to recommend you. If you receive a referral from someone you trust, you are more likely to view the individual you are meeting with in a positive light, and not simply someone who wants to waste your time. A good tool to determine a warm lead is social media, Facebook will give you mutual friends, and LinkedIn will give you connections out to the 4th degree!
  2. Look for Commonality. If you share a common interest with the individual you are trying to meet, it will make them want to talk to you. If you went to the same college they went to, that will help even more! Finding commonality between you and your contact will start the relationship off before you even get in the room with them.
  3. Work Your Way Up. If you don't have a warm lead already, you can make a warm lead! It may be difficult and it is a tedious process, but if you make contact with people higher and higher up, and ask them to continually refer you to the next person, sooner or later you will find yourself talking to your desired contact.
  4. Share Your Associations. If you have any kind of certifications or ever did anything noteworthy (even something like becoming an Eagle Scout), find out if your contact has anything similar. They may be devoted enough to your associations that they will make time to talk to you.
  5. Offer a Form of Currency. Make sure they know that you have something to offer them. Don't be so convinced that you are as valuable as they are to not offer them something in return. A lot of times, simply buying someone lunch is enough. For people more in the public eye, maybe it is more valuable to them to get some PR and you can offer to write about your interview with them in your blog.
  6. Know What to Ask for. A lot of people who are high value contacts have a lot of obligations. A 30 minute meeting might not sound like a lot to you, but to the person who is receiving 20 requests per week, those 30 minute sessions turn into 10 hours of talking to different people! Maybe, instead of asking for a 30 minute lunch, you should ask for a 10 minute phone interview. That will seem a lot less daunting to them.
Meeting with these people is very valuable. It can be very difficult and very frustrating, but if you are devoted, know what you're looking for, and have done your homework, you could be just a few days away from your dream encounter!

Saturday, December 5, 2015

7 Solid Ways to Make Your Next Meeting Stand Out

Without a doubt, meeting and event planners have stiff competition when it comes to getting attendees to their events. From the travel budget to the increasing workload of employees to the desire to attend other events, meeting participants need to be sold on the value of a conference.

If you are in such a quandary, don’t panic. Focus on the seven items below and you will have attendees begging you for the details about next year’s conference.

Follow this road map for success:


Spend your time focused on content, developing content and aligning speakers to your content. Attendees are clamoring to learn new things from a new prospective. Figure out what your audience wants and deliver it to them.


Determine where your attendees are coming from and a location that makes sense. Think about transportation time and costs. Think about parking and accessibility. Think about desire to be there.

For example, everyone loves to go to Las Vegas or Orlando, however given the limited airlift options from a second-tier city like Cleveland, the flight can be a whole day coming and going. If your conference is 2 days long, that is 4 days out of the office. Chicago or Washington DC are quick flights from Cleveland and can make for easy attendee access.

Make your conference location desirable and accessible with reasonable transportation time and cost!

Local Amenities

Every destination has its own unique food, beverage and cultural attractions and entertainment. Use local suppliers for everything to allow attendees to really experience the area. You will most likely save money while giving attendees something new to talk about.  

Registration Fee

I am not a big proponent of free conferences or outrageously priced ones either. Make your reg fee reasonable enough that you can reach your budget objectives but not so costly that attendees are driven to procrastinate coming to it…or not making it at all.


Attendees are interested in two things – being “green” and doing something good for the local community.

You can replace paper with iPad rentals, iPhone rentals or Tablet rentals. Posters can be replaced with digital signage. Water pictures can replace water bottles. At every turn, event organizers can be more environmentally conscious and so can their event suppliers. Hartford Rental has a great green program that encourages recycling and re-usability.

In addition, doing something for the local community - whether it is through charitable donations or being actively involved in a local non-profit  - is a great way for attendees to give back.


Technology is not only a “green” solution but it can also help engage your attendees on a real-time basis. Choosing gamification apps can help attendees learn in a fun way on their mobile devices. In addition, many other apps can help your group share information quickly on a local and/or virtual level. Video walls can display the event’s Twitter feed, Instagram photos and the conference day highlights.


Providing a way for attendees to voice their concerns, questions and input to you in an easy fashion and then getting back to them in an expedient way, is all in the name of providing excellent service. Many event organizers establish Twitter hashtags or utilizing texting to keep in touch with attendees on a real-time basis.
Your conference support staff, suppliers and you can communicate through the same method via direct messaging on social channels, texting or phone calls.

How Hartford Technology Rental Can Help

When looking for Audio Visual Rentals and Computer Rentals, look no further than Hartford Technology Rental to serve your meeting needs! We can provide you everything from projector rentals to soup-to-nuts event rentals. Give us a call today at 888.520.5667

Thursday, November 12, 2015


People on social media are going crazy over Starbucks’ holiday, or lack thereof, cups. People are boycotting, refusing to purchase the coffee chain’s beverages, and throwing a fit all over the internet.

Starbucks has removed all signs of Christmas from this season’s holiday cups. The cups are simply plain red, with the green Starbucks logo. So what’s the big deal?

Joshua Feuerstein, an Arizona-based evangelist, posted a Facebook video accusing Starbucks of removing the Christmas pattern because the company “hates Jesus.” He even went as far as to say he “tricked” Starbucks by telling the barista his name is Merry Christmas, forcing the employee to write the phrase on his cup and call it out when his order was ready. After, people began using #MerryChristmasStarbucks to slam the company on Twitter.

Starbucks said the generic red cup was created so customers could adorn them with their own drawings and holiday messages. However, people are just adding them to the list of other companies that are striking “Christmas” from the holiday season.

Some companies, such as Nordstroms, are vowing not to put up Christmas decorations until after Thanksgiving. Stating they like to celebrate one holiday at a time, the store will also be closed on Thanksgiving Day. More and more stores and businesses are staying closed on Thanksgiving Day to allow their employees to spend time with their families. Costco, Jo-Ann Fabrics, Crate & Barrel, TJ Maxx, Marshalls, American Girl, Barnes and Noble and GameStop have all refused to open their doors to early Black Friday shoppers on Thanksgiving.

The Starbucks Red Cup controversy was extended beyond the internet, when Republican presidential candidate Donald Trump got involved. He suggested that the country should boycott against Starbucks, and that if he becomes President, America will be saying “Merry Christmas” again.

Did you forget about the 30% of Americans that are NOT Christians or affiliated with any religion? The people that don’t celebrate Christmas? Didn’t think so. In rebuttal to his announcement, people began using #ItsJustACup to point out there are bigger, more pressing issues that people should be focusing on. Not a silly, disposable cup they are going to throw away in 20 minutes.

The chain’s competitor, Dunkin Donuts, is also seeing a jump in social media interaction. Dunkin also released its holiday cups for the season, but people are having a different reaction. Instead of lashing out, fans are praising the company for their holiday spirit. Though the cups don’t say Merry Christmas, the word “Joy” is featured on the side, surrounded by green and red holiday leaves.

Full House alum, Candace Cameron, said what most of us are thinking about this issue:
“It's a red cup, folks. I don’t remember Starbucks ever being a Christian company, do you? A Santa, a snowflake, some holly, a polar bear, some jingle bells or a plain red cup don’t define Christmas for me as a Christian. My relationship with Jesus does. So, I will joyfully sip on my Starbucks coffee, in a plain red cup, and instead of complaining about the lack of decorations, I will lovingly share the good news of Jesus Christ with friends and co-workers or anyone who’s willing to engage in conversation.”

Well said, grownup Dj Tanner, well said.

Tuesday, November 10, 2015

The Importance of Search Engine Optimization & Meaningful Engagement

The Importance of Search Engine Optimization & Meaningful Engagement

Nearly half of your traffic comes from Google searches (yes, that's a real statistic), what makes that statistic even more daunting is that 75% of users never scroll past the first page of search results. If you aren't on the first page, you're irrelevant.

When you go to Google and you enter in "Tacos near me", Google runs a customized algorithm that searches the internet for "tacos" in a geographically close location. The idea behind search engine optimization is to make it so that, when your customer types in "tacos", Google selects your taco joint to put on the first page.

Search Engine Optimization

When I am done with this blog, I am putting labels on it that will be specific search terms that will bring you to this blog. SEO can be very easy, but it is of utmost importance. I am a subscriber of the "Think like a consumer" mentality. My goal is to imagine what would drive a consumer to my website. If I am a customized coffee mug salesman, I need to imagine who my consumer is and what they would Google when they are looking for my services. ie. "Customized Coffee Mug" is an easy one, but what about something more specific like, "Groomsman gifts" or "coffee lover gifts", or even "worlds greatest dad coffee mug". 

However, search engine optimization isn't just about keyword density anymore, it involves engaging content. All companies need to think about how to pull in more website visitors and keep them around long enough to trust your company. For example, PNC Bank posts a lot of stuff on their website, not just banking solutions, but today they have an article about the Gender Gap women face on financial matters.

Meaningful Engagement is the Name of the Game

The Online Consumer Sales Cycle goes something like this:
  1. Initial Engagement through shared interests or needs - This is the process by which the customer is initially interested in your website because of what you have to say, or by what you offer. Note: You have not yet earned meaningful engagement.
  2. Retention through trust - The customer is immediately making a judgement call on your website, "should I stay or should I go?" as it were. 70% of users do not trust a website that is poorly designed or is difficult to navigate.
  3. Click-Thru - This is when the consumer actually starts to peruse your website, judgement calls are continually being made, tested, and adjusted, until they finally decide that you have the right product at the right price- or not. There are two important things to remember when you are encouraging click-thru, (1) Teach your customer about your brand and about your product, (2) make it very easy to buy.
  4. Meaningful Engagement - Your customer has made a purchase, plans to make a purchase, or believes in your product. This occurs because your customer has decided that they trust you, your product, and that they are paying the right price.
Walking the customer through those steps is difficult, but each must be addressed individually.

I started thinking about meaningful engagement when I was considering The Dollar Shave Club. I was initially engaged through social media, I was retained when I saw that the website looked appealing and it spoke to the man inside of me- which caused me to stick around. Because I trusted the company and the website, I started reading about the company, the brand, and the product. After that I did not purchase the product, but I found myself recommending it. I would say, "I haven't tried it yet, but have you looked into The Dollar Shave Club?"

Bringing the Two Together

Every American downloads an estimated 34 gigabytes per day of data throughout their normal day. Further, it is estimated that Americans took in 3.6 zettabytes in 2008 (that's 3,600,000,000,000,000,000,000 bytes). One more statistic says that there are over 800 million websites on the internet as of January 2014. And you wondered why you were having such a hard time getting traction on the internet.

The problem that every business encounters is the average American brain. We have become so good at downloading vast amounts of data that we are able to block out what is unimportant. In the same way that you don't have to think about taking each and every breath (because your brain itself to not think about it), you aren't aware of everything you are noticing. So when Americans go to search for something on the Web, we don't notice every little website, we only notice the important ones. How do you make your business important to Americans?

One Last Thought

I think it is important to mention- if you have not yet started to think about how the internet impacts your business, now is the time. Every person highly values every single dollar in their pocket, and as internet searches become easier and easier (heck, we are putting Google on our eyes and Apple on our wrists), people will start to consider internet presence before they consider physical presence. And if the guy down the street is engaging his customers in a meaningful way, you can be sure he is going to be stealing your market share.

"SEO is a complicated, ever-changing process. However, if you consistently provide good content to your readers and follow Google's White Hat rules, you will be in great shape for improved ranking," stated De-de Mulligan, President of Mulligan Management Group, LLC.

Saturday, October 31, 2015

10 Reasons Why Charging Stations are a “Must Have” for Trade Show Booths

If you didn’t know this already, conference attendees are addicted to their mobile devices. Since 86% of the world’s population owns a cellphone, according the United Nations Telecom Agency, is it any wonder that we are constantly trying to remain connected to each other?

Just take a look around at your next conference. How many people are looking at their phone or tablet as they are sitting, standing or walking? I think you will be amazed once you start noticing this phenomenon.

But did you know that chargers are one of the top left behind items in hotel rooms according to Smarter Travel? And if you polled most meeting attendees you will probably find that this is the one item they usually leave at home, as well.

If you are like most exhibitors, you are finding it increasingly difficult to engage meeting participants in long conversations. You yearn to make your booth a gathering place for attendees. So why not rent a charging station as a way to keep attendees connected remotely AND keep them at your booth longer? 

Pensa, a strategic marketing consulting firm who has been involved in a pilot project with charging stations, believes if you have them, people will come. “We’re looking to create something that complements its surroundings and invites people to hang out and recharge. We have also found that where people gather – opportunities develop,” stated Marco Perry, Principal Founder of Pensa. 

If you still need be convinced of the value of charging station rentals, look where people charge their mobile devices. They will use any outlet available to them including the one in the back of a meeting room, convention dead space or even the hotel’s cocktail lounge. So, given that attendees usually visit the trade show floor several hours into a conference, it only makes sense that they might be hunting for an outlet on the floor or feel compelled to return to their hotel room – thus cutting down their interaction time with you, the exhibitor

Top 10 benefits of renting a charging station kiosk

Benefit #1: Attendees won’t have to make the “mad dash” for an open outlet.
People are constantly looking for a place to charge their phone, especially when they receive the dreaded message that 10% of their battery life is remaining.

Benefit #2: Keep attendees at your booth longer because you are actually providing a service they can use.
During this time, you can introduce to them to your current promotions, service offerings and new products through an HD LCD display on top of the kiosk which will keep attendees interested while they are waiting for their device to charge -- especially if all your exhibitor staff is busy. In addition, this display can be changed on a real-time basis and convey to attendee’s important meeting messages.

Benefit # 3: Increase Dwell Time and Engage Attendees. Gain 10-15 minutes of a prospective customer’s undivided attention where you might have in the past only been able to keep them at your booth for 3-4 minutes.  A great conversation starter when they approach your booth is to ask if they have a mobile device they would like to charge.

Benefit #4: Increase Foot Traffic. Display in your booth’s Plasma TV or Video Wall “Free Charging Station” and you will see attendees flock to your booth.

Benefit #5: Attendees will remain on the trade show floor longer instead of returning to their hotel room.

Benefit #6: Build brand buzz. Your company name, logo, social media channels, and QR code can be strategically placed on the kiosk. You can even order a custom wrap that can cover the entire kiosk with your brand colors and logo, thus creating 360 degrees of brand visibility.

Benefit #7: Sponsors can deliver their message to a captive audience. If you are concerned about cost, you can sell unlimited sponsorships. The interactive touch screen on the top of the kiosk can deliver educational and entertainment content through video, social channels and contests.

Benefit #8: Depart from the competition by creating a dedicated “Refresh and Recharge” Booth where attendees can charge their devices, network and get something to eat and drink. They can recharge themselves while recharging their mobile devices. Creating a "living room" look and feel with comfortable chairs and a video wall rental or Plasma TV can allow attendees to relax and view what is going in different parts of the conference, thus keeping them engaged and connected.  

Benefit #9: A kiosk can charge several mobile devices simultaneously, including tablets and cell phones in a “mix or match” format.

Benefit #10: Charging Stations are hardware agnostic, supporting 95% of the current models of smartphones and tablets.

If you are looking for 10 minutes of attention from meeting attendees, rent a charging station from SmartSource Rentals. They have thousands of interactive technology tool rentals including iPads, computer kiosks and Wi-Fi network array systems. For more information about charging station configurations, contact SmartSource Rentals at 800.888.8686.  

Saturday, October 24, 2015

Why Support Local Independent Businesses?

As a local independent business, M.O.M.S. often battle many misconceptions when compared against national chain stores. We’d like to set the record straight. M.O.M.S. has competitive prices, a larger product selection, and expertise regarding the products we carry. But there’s more to it than that.

The local economy benefits when local businesses support each other. Numerous studies have shown that dollars spent with locally owned companies are reinvested back into the community several times over, whereas money spent with national chains tends to be invested elsewhere. Here are some great reasons why it makes sense to buy local:

·        Local independent businesses support local accountants, attorneys, merchant banks, insurance firms, restaurants, and other resources.

·        Local independent businesses pay more taxes than chain stores and rarely receive tax breaks.

·        Local independent businesses make up the distinctive personality of the community.

·        Local independent businesses help make up a vibrant Main Street.

·        Local independent businesses support local charities.

·        Every dollar spent at a local business will turnover five to seven more times in our economy, based on the national average.

·        According to the Andersonville Study of Retail Economics, for every $100 spent at a local business, as much as $68 stays in the local economy, compared to only $43 when the same amount is spent at a chain store.

330-673-6115   www.miracleonmain.com

Buy Local ~ Buy American ~ Celebrating 70 Years in Business