Sunday, January 19, 2014

5 Fabulous Questions to Ask Your Social Media Agency




How do you go about choosing a digital marketing company? Do you base your decision on price, value, service, or experience? 

During the last few years, a plethora of new "Social Media Experts" have hit the market, intended to improve your company's search ranking and brand awareness. But with all these choices coupled with the decision criteria above, what organizations are best equipped to provide you with the best solution

Here is a 5-point checklist to help you sort out the various organizations and choose the right one:

Tip #1: Look at the Stability of the Organization. 

Ideally, you want to work with a company that has been in business for at least 3 years. Here are some other items to consider:


  • Number of Years in Business, more than 3
  • Expansive Customer List
  • Annual Revenue and
  • Longevity of the Leadership Team
Tip #2: Vet Them. 
Make sure you choose a company that has a proven track record in providing the type of services you need.

Check out the following:

  • Talk to the C-Level Executives
  • Ask for References and call them
  • Look at Testimonials on Website and on LinkedIn
Tip #3: Single Source Provider.
Give the organization a complete listing of your needs and see if they can do it. Find out who they will subcontract with if they cannot meet all your needs and vet the subcontractor too. Regardless of the source, make certain the company you contract with will manage and be responsible for any questions or issues that arise. 

Tip #4: Look at their total support package.
  • Customer service, how fast do they return your calls and emails?
  • Do they resolve client issues quickly and completely?
  • Do they provide project management services?
Tip #5: Team Player.  

The company needs to work well with your team. It is vital that your partner communicate well and have a "can do" attitude during the planning and execution process of your all important digital presence.

Mulligan Management Group, LLC can meet all 5 criteria and is most interested in gaining your business. Give us a call at 330.472.7673 to learn more about how we can help you be very successful with your online initiatives.