Friday, April 29, 2011

Alternative Community Services, Inc. helps disenfranchised Veterans "Bridge the Gap"

Check out this press release I wrote about an upcoming and fun event in June.

Thursday, April 28, 2011

2 trade shows in 2 weeks with 2 different feels

Today, I attended Event Expo 2011 at the House of Blues in Cleveland. There were about 60 to 65 booths located on 3 floors and it had roughly 250 to 300 attendees. It was great, and to boot, they had a keynote speaker who had some great advice about planning large special events.

In contrast, 2 weeks ago, I traveled to Chicago to attend HSMAI's Affordable Meetings Trade Show.I dreaded going on the trade show floor and practically knocked over some attendees sprinting back to the food, just so I wouldn't have to make any eye contact with the booth sales persons. Then I walked with my eyes down to the wheel where you could throw your business card into for the chance to win an iPad 2 (didn't win it...would have made that torture worth it!)

How can 2 trade shows that had about the same number of booths and attendees get such a different response from a seasoned planner?

I have been thinking about that very question all day, and here is what I came up with.

LIGHTING. Today's event dimmed their lights low and almost made you feel like you were in your own home (or a very large mansion). The lighting was perfect...not so low you would bump into people, but low enough to make it feel right at home. Bright lighting was at the sucky event.

MUSIC. Every room had some sort of live music playing in it today. Guitar player in one room, orchestra trio in another. Aahhh....perfect. No music in Chi Town.

BOOTH SPACING. The booths were closer together, making the rooms feel crowded, which made me feel comfortable talking to my colleague for 45 minutes in the aisle. I'm talking NO WIDE AISLES! The boring one at Navy Pier wide, wide aisles. I'm not sure how many people they were hoping for, maybe 10,000? Those days are gone...Make it close and cozy.

FOOD. Great food today and what made it even better...they had people coming to little ol' me with samples! Outstanding! That's why I stayed in one spot for 45 minutes. No need to move...the only thing missing was a glass of wine (just kidding Rick). Chicago, bad food, no roaming waiters, and the service staff almost jumped on you if you wanted more food (I'm not kidding).

ROOM SIZES. Again today's event was spread out on 3 floors. Spaces were not that big...it made the event look crowded. Navy Pier was one big space and not that many vendors, so the space looked too big for the show. Remember when you were little and you tried on your mom's dress or your dad's shoes? You get the picture.

So, now you tell me. What else makes a great trade show feel?

Wednesday, April 27, 2011

Top Google Result Gets 36.4% of Clicks [Study] #SEWatch

Great information as to why we need to get to Goggle's #1!

Top Google Result Gets 36.4% of Clicks [Study] #SEWatch

Sunday, April 24, 2011

Seth's Blog: The opportunity is here

Interesting Blog about the future of employment:

Seth's Blog: The opportunity is here

Wednesday, April 6, 2011

10 Reasons Social Media Matters for Today's Event Planner

Great article about the importance of social media from a planner's point of view

10 Reasons Social Media Matters for Today's Event Planner